- Corporate Social Responsibility
- Program Design
- Program Impact Evaluation
- Partnership Recruitment and Management
- Communications Strategy
- Social Media Content Strategy
Uber played a leadership role in the business community by responding to emerging needs caused by COVID-19. It quickly adapted its program to focus on educating consumers and earners about their options to vote early or by mail in the middle of the pandemic. Uber was a founding member of Power the Polls, an initiative to recruit a new generation of poll workers during an election when many elderly volunteers were not able to participate. Additionally, Uber Eats was the first company to respond to the long voting lines during the 2020 primary elections by launching a program to feed people at polling places with lines.
Impactual supported the Uber team to develop a deeply integrated program that leveraged the company’s core products, social media assets, partners, and leadership to achieve its goals. A key to the program’s success was the collaboration across functional teams and early company-wide promotion. The campaign engaged early with employees through Slack channels, regular reports, fireside chats, events with employee resource groups, and by sharing volunteer opportunities.