Strategies and Tools for Social Impact
Impactual is a social impact consulting firm. We help causes, philanthropists and brands address the most pressing social and political challenges of our day.
Who we are
We are strategists and organizers with years of experience crafting and executing innovative campaigns for some of the biggest causes in the country. Our expertise is in creating a healthy democracy and improving voter engagement.
What we do
We work on social causes in the United States that are aimed at improving civil society. We develop fresh strategies, build strong relationships, and always follow-through on implementation.
We view every project as a partnership and each client’s mission as our own. We only take on work where we can support you to make a real difference.
Harvard Case Study
We worked with the Harvard Kennedy School Ash Center for Democratic Governance and Innovation to produce a case study that details how companies can best encourage their employees and consumers to vote. Read the full report to discover how companies have the ability to increase voter turnout in 2020.
We develop strategic campaign plans including clear goals, measurable outcomes, budget, communications and execution timeline.
We help individuals, companies, and foundations determine their philanthropic priorities, evaluate potential investments, and manage grant-making initiatives.
We write fundraising plans and identify sources of support for your campaign’s needs. We can hone your pitch and coach you in all aspects of the fundraising cycle.
We coordinate teams to implement plans through to completion, including adjustment to strategies to ensure we’re not just hitting the timeline but accomplishing the goals.
We craft your story and new ways to tell it, including logo design, social media graphics, websites, pitch decks, and written proposals.
Who we work for
We work with nonprofits to design public campaigns, high impact events, and electoral and legislative action.
We work with foundations and individuals who want to support meaningful causes and ideas.
We work with impact-focused brands to maximize their social impact investments.
Who we work with
FOUNDER & PRESIDENT
Ashley Spillane is a social impact strategist whose expertise bridges the political, technology and entertainment industries. She has over a decade of experience developing and implementing organizational and campaign strategies that drive measurable impact.
As the head of organizations like Rock the Vote, The Atlas Project, and Democratic GAIN, she forged large-scale cause marketing partnerships with companies including iHeartRadio, Microsoft, Verizon, USAToday, Twitter, and Tinder.
Ashley holds a Master in Public Administration from the Harvard Kennedy School and is author of the Harvard case study, Civic Responsibility: The Power of Companies to Increase Voter Turnout.
Matt Singer is an organizer and entrepreneur. He founded National Voter Registration Day and the Alliance for Youth Action, a nonprofit that works to build local youth power all over the country. Matt built and managed a coalition of over 3,000 nonprofit organizations, businesses, and election administrators. The event repeatedly trended on social media; engaged Democrats and Republicans; and appeared on many of the largest media and technology platforms. Through the Alliance for Youth Action (previously the Bus Federation) and its affiliates, Matt supported local organizing that passed the nation’s first automatic voter registration law and secured major policy wins while developing new leaders.
SENIOR PROGRAM MANAGER
Keara Fenzel has dedicated her career to election access and social justice in Colorado. She has nonprofit experience managing the Denver program at New Era Colorado, and has worked on numerous electoral campaigns as a staff member and volunteer. Keara ran electoral program for 172 affiliate unions as Political Director of the Colorado AFL-CIO in one of the largest electoral programs in the state. She has specialized in digital and field-based mobilization, high-stakes turnout work, candidate recruitment and training, and issue advocacy.
SENIOR DESIGN MANAGER
Erin Lange is a multifaceted designer and creative storyteller. She leverages the intersection of design, culture and technology to develop innovative solutions and impactful experiences. Erin’s expertise in human-centered design has enabled her to create engaging campaigns, curated brands and delightful digital experiences. She has collaborated with a myriad of organizations and designed successful products for clients including C-SPAN, Wolf Trap Foundation for the Performing Arts, congressional representatives, and the Folger Shakespeare Library.
Juliette Boberg is a Program Manager at Impactual, focusing on the firm’s philanthropic and cultural civic engagement programs. Juliette got her start at a music talent booking agency, where she planned and facilitated multi-million dollar tours.
Wanting to apply her skills in audience engagement and multifaceted marketing strategies to politics, Juliette joined a successful grassroots political organizing effort Northeast Pennsylvania during the 2018 midterm election. She is particularly interested in work at the intersection of entertainment and politics. Juliette holds a Bachelor of Arts from Vassar College and lives in Washington, DC.
Estizer Smith manages pooled funds in Impactual’s civic engagement donor advising practice. She is passionate about the impact philanthropy can have on social and political movements, and previously built a strategy and grants portfolio oriented around defending freedom of the press at Democracy Fund. She also has extensive experience with the design and management of joint philanthropic ventures, including the multi-million dollar Legal Clinic Fund. Prior to entering philanthropy she worked doing intake with the ACLU of Pennsylvania, and in media relations at the University of Pittsburgh Medical Center. Estizer sits on the steering committee of the Emerging Practitioners in Philanthropy D.C. Chapter, and graduated summa cum laude from The University of Pittsburgh.
Who we are
Strategists and organizers bringing years of experience crafting and executing innovative campaigns for the biggest causes and campaigns in the country.