Power the Polls
- Program Design
- Digital Strategy
- Talent Relations
- Community Engagement
- Marketing and Communications
- Project Management
- Partnership Development
- Branding, Logos, and Web Design
- Communications Strategy
- Social Media Management
- Social Media Content Strategy
- Consumer and Audience Research
After the June launch, our team oversaw the hiring of a full-time staff while managing all pieces of the program through diligent and thoughtful project management. Our team also took on the full-time administration of social accounts and influencer engagement. A key element to Power the Polls’ growth was a strong social presence with fast-acting strategies. Starting at the grassroots, Impactual created key messaging and graphics to be used across platforms, and managed the celebrity and influencer outreach while organically growing Power the Polls’ social channels. Impactual built out a social media strategy and a plan for plugging the program into the civic engagement ecosystem from June 2020 until Election Day.
Many strategies were implemented to engage both the audience as well as influencers with Power the Polls. Through the production and distribution of comprehensive influencer toolkits, Impactual was able to share and highlight days of action (such as National Poll Worker Recruitment Day), provide shareable content, and maintain communication with celebrities and influencers. These strategies, along with collaborations with brands like Glossier, Eileen Fisher, and Now Simplified, led to engagement from countless influencers and over 75 celebrities like Billie Eilish, Jennifer Aniston, Kerry Washington, Julia Louis-Dreyfus, Leonardo DiCaprio, Tracee Ellis Ross, Bella Hadid, and many more. We also received account verification on Twitter, Instagram, and Facebook within 6 weeks of the program launch. By engaging in and maintaining communication with followers, various networks, and celebrities, Impactual doubled the following of the Power the Polls’ social channels in one day on National Poll Worker Recruitment Day, while the Instagram account made over 5.1 million impressions, reaching 1.9 million accounts in one week.
We broadened the impact of the program by gearing messaging and reach to networks outside of the political sphere. Through an open and active conversation about how to fulfill one’s civic duty, Impactual created a large and engaged community that’s ready to partake in democracy.