WHAT WE’VE DONE
Creative & Brand Development
THE CHALLENGE:
Celebrate the strength of our democracy and thank everyone working tirelessly to protect it.
THE IMPACT:
Hosted THE Party at Audi Field in Washington, DC – a free, night of celebration, reconnection, and gratitude for nearly 3,000 democracy heroes.
SERVICES:
Brand Identity
Creative/Art Direction
Logo Design
Web Design
Invitation Design
Wayfinding & Signage
THE CHALLENGE:
Strategically scale Pizza to the Polls’ operations to deliver food safely to a growing number of polling places with long lines amidst the pandemic.
THE IMPACT:
Impactual designed and helped implement Pizza to the Polls’ Democracy Is Delicious food truck program, which sent 289 branded food trucks to polling locations with long lines all over the country. Through strategic partner engagement, talent outreach, PR planning, and infrastructure building, the team significantly raised the overall profile of the organization and multiplied its impact in the 2020 election.
SERVICES:
Brand Identity
Creative/Art Direction
Logo Design
Web Design
Signage & Food Truck Design
Merchandise
THE CHALLENGE:
Increase national awareness about the growing issue of illicit fentanyl poisonings and deaths, especially among young people.
THE IMPACT:
The first-ever National Fentanyl Awareness Day reached millions of Americans, raising public awareness about the growing issue of poisonings and deaths due to illegally-made fentanyl.
SERVICES:
Brand Identity
Creative/Art Direction
Logo Design
Web Design
Social Toolkit & Program Document Design
Social Media Design & Templates
THE CHALLENGE:
Refine and elevate an existing brand foundation for United Sports Abroad (USA) to ensure consistency, clarity, and impact across all touchpoints while supporting both internal structure and external storytelling aligned with regulatory and industry standards.
THE IMPACT:
Impactual delivered a cohesive brand identity for United Sports Abroad, grounded in newly developed brand guidelines, a refreshed logo, color palette, and narrative. These tools enabled USA to present a unified presence across its website, social media, and fundraising materials. Impactual redesigned the organization’s website and social templates, created a versatile brand deck for partnerships and funding, and provided assets for events and engagements, including flyers and business cards. We also designed and supported USA’s first Giving Tuesday campaign, strengthening their fundraising infrastructure.
SERVICES:
Brand Identity
Creative/Art Direction
Logo Design
Web Design
Fundraising Toolkit & Document Design
Social Media Design & Templates
Business Card Design
THE CHALLENGE:
Create a cohesive brand that appropriately represents the mission of ending marijuana prohibition while expanding the social equity framework of the cannabis ecosystem.
THE IMPACT:
A new website that allows Marijuana Matters to communicate its mission, share educational information, and coordinate its coalition’s efforts to remove barriers in the cannabis markets for those who have been disadvantaged by marjiuana’s criminalization.
SERVICES:
Brand Identity
Creative/Art Direction
Logo Design
Web Design
Social Media Design
