WHAT WE’VE DONE
Corporate Social Responsibility
THE CHALLENGE:
Increase voter turnout through a nonpartisan campaign that educated and empowered Uber’s consumers, earners, and employees, while removing barriers to voting.
THE IMPACT:
Uber ran its largest civic engagement program in the company’s history, reaching tens of millions of consumers, earners, and employees in-app, by email, and on its social media platforms during the 2020 election cycle.
51K
voter registration applications
449K
people helped to find their
polling place or vote early
858K
food truck snack delivered
to poll locations
(via Pizza to the Polls)
SERVICES:
Program Design
Program Impact Evaluation
Partnership Recruitment & Management
Communications Strategy
Social Media Content Strategy
THE CHALLENGE:
Empower the next generation to become active and engaged citizens by helping launch an in-app initiative to help young people run for local office.
THE IMPACT:
Snapchat's Run for Office Mini has been used by over 4 million people and Snapchat has connected 25,000 Snapchatters with candidate recruitment and training organizations.
4M+
people used the
Run for Office Mini
25K+
young people signed
up with a nonprofit
6M+
impressions from NBC TODAY Show, NPR, Anxious, The Verge, and more
SERVICES:
Strategic Planning
Program Design
Competitive Landscape Research
Program Impact Evaluation
Project Management
Partnership Recruitment & Management
Presentations
Logo & Web Design
Consumer & Audience Research
THE CHALLENGE:
Position MTV Entertainment Group to play a leading role in educating and mobilizing young people to vote in 2020.
THE IMPACT:
MTV Entertainment Group successfully executed its most innovative and widespread election campaign in decades, forming a new civic holiday to help millions of Americans vote early, recruiting the next generation of poll workers to fill crucial Election Day gaps, and demystifying the voting process via creative digital content and in-person activations across the country.
2.7K
partners recruited to
Vote Early Day
23.25M
Vote For Your Life content views
713K
poll workers recruited
SERVICES:
Strategic Planning
Program Design
Competitive Landscape Analysis
Program Impact Evaluation
Philanthropic Strategy
Project Management
Workshops & Trainings
Partnership Recruitment & Management
Social Media Content Strategy
Consumer & Audience Research
THE CHALLENGE:
Leverage Microsoft’s businesses and platforms to promote and encourage voter registration, volunteering, and civic engagement across its communities, customers, and employees by providing authoritative voting information.
THE IMPACT:
Since the 2022 election cycle, Microsoft has helped nearly 55,000 people register to vote through Bing, Xbox, and other platforms. The company also helped recruit more than 1000 poll workers to ensure safe and secure elections through in-kind ads and internal promotion. In 2024, Microsoft won the US Chamber of Commerce Foundation’s “Best Civic Engagement Program” among all corporate members.
54.5K
citizens helped register to vote
1K+
poll workers recruited
through in-kind ads and
internal promotion
5
partnerships formed
between employee resource
groups and nonprofits
SERVICES:
Strategic Planning
Program Design
Project Management
Event Planning
Philanthropic Strategy
Evaluation
Design
