Refinery29 Election Center

The Challenge

Enhance Refinery29’s 2020 Election Center with a set of digital tools and nonprofit partners that readers could use to help get out the vote.

The Impact

Empowered young women and streamlined voting technology.


  • Corporate Social Responsibility
  • Program Impact Evaluation
  • Partnership Recruitment and Management
voter registrations/absentee ballots
polling location lookups
pledges to vote completed
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Impactual stepped in through the Civic Responsibility Project to help Refinery29 design a 2020 Election Center on its politics homepage to provide readers with easy, accessible options to register to vote, pledge to vote, request an absentee ballot, sign up for election reminders, and share the tools on their social media profiles and encourage friends to do the same. We connected Refinery29 with TurboVote—a leading nonprofit in voting technology—to provide unique links to a Refinery29-branded platform where readers could swiftly and simply carry out these calls to action, and provided Refinery29 with the ability to track results.

In addition, Impactual connected Refinery29 with key organizations in the corporate civic engagement space to provide their unique services to readers, including the Civic Alliance, National Voter Registration Day, Vote Early Day, and the Election Protection Hotline.

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