- Branding Identity and Logo Design
- Web Design
- Project Management
Impactual worked with Marijuana Matters to develop a reputable brand identity. Although focused on one specific aspect of the marijuana ecosystem, Marijuana Matters works with a wide array of industry leaders, companies, and groups to achieve its goal of social equity in cannabis. This meant the organization needed both a professional and approachable brand in order to foster trust, assurance, and progress. Our goal was to create a unique identity that reimagined the typical way that businesses and society view cannabis and cannabis consumers.
We collaborated directly with Marijuana Matters’ founder Khadijah Tribble to create a holistic brand identity that spoke to her mission: repair what’s been dismantled, restore what’s been destroyed, and reclaim what’s been displaced. Bold but friendly typography was paired with a simple, memorable logo and energetic but pensive color palette. The result was a thoughtful brand identity and website design professional enough to be shared with stakeholders and policy makers, yet vibrant enough to shine on social media.