Refinery29 2020 Election Center

Corporate Social Responsibility, Impact Evaluation, Research

The challenge

Enhance Refinery29’s 2020 Election Center with a set of digital tools and nonprofit partners that readers could use to help get out the vote.

The impact

Empowered young women and streamlined voting technology.

The numbers

  • 400 VOTER REGISTRATIONS/ABSENTEE BALLOT REQUESTS
  • 180 POLLING LOCATION LOOKUPS

Impactual stepped in through the Civic Responsibility Project to help Refinery29 design a 2020 Election Center on its politics homepage to provide readers with easy, accessible options to register to vote, pledge to vote, request an absentee ballot, sign up for election reminders, or share the tools on their social media profiles and encourage friends to do the same. We connected Refinery29 with TurboVote—a leading nonprofit in voting technology—to provide unique links to a Refinery29 branded platform where readers could swiftly and simply carry out these calls to action, and provided Refinery29 with the ability to track results.

In addition, Impactual connected Refinery29 with key organizations in the corporate civic engagement space to provide their unique services to readers, including the Civic Alliance, National Voter Registration Day, Vote Early Day, and the Election Protection Hotline.