Impactual is a social impact consulting firm.
We help causes, philanthropists and brands address the most pressing social and political challenges of our day.

Follow us


  /  Resources   /  A Guide to Maximizing Your Influence

A Guide to Maximizing Your Influence

We are likely living in a time that future generations will look back on as a defining moment in American history. It is inspiring to see so many people engaging in dialogue and action around issues they care about.

First and foremost, the advice in this guide is rooted in a commitment to protecting core foundations of our democracy and ensuring that every individual in this country lives without fear for their physical safety or fear of persecution. Divisive and hateful rhetoric along with high levels of polarization pose risks not only to our institutions, but also to vulnerable communities, and it is important not to let them go unchallenged.

With backgrounds in political engagement, communications, and conflict prevention, we are offering a unique perspective on how to engage in productive conversations on the topics you are passionate about. The information and suggestions are based on research and communications experience around defusing conflict.

Even if you don’t consider yourself an influencer, it is our hope that you will still find this guide useful. We live in the digital age, and you have powerful platforms to speak from and engage.

Download the full Impactual Guide to Influencer Engagement here.